Ostap Simchuk

Helping startups & enterprises
build user-centric SaaS products
since 2018.

Helping startups and enterprises build user-centric SaaS products since 2018.

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Area of expertise

User Onboarding

Guided flows and progressive feature introduction.

Product Navigation

Structured workflows that keep users oriented and engaged.

Accessibility

Compliance with accessibility standards to ensure inclusivity.

Design System

Consistent, scalable component solutions and tokenization.

Self-serve UX

Intuitive interface that lets users complete tasks independently.

Data-heavy Design

Effective data presentation, and hierarchy.

Work samples

SaaS, B2B, AI, Web

Empowering SaaS knowledge base

with AI technologies.

Summary

In capacity of Senior Product Designer, I led end-to-end design, reshaping platform structure, branding, and user experience.

Team

Me, 2 FE and 1 BE engineers, Product owner, QA.

Invo App

Fintech, B2C, iOS

Invoice management app.

Easy way to invoice customers.

Summary

As a Senior Product Designer, I led app usability and branding design. Conducted user interviews, usability testing, to make app more engaging and accessible.

Team

iOS and .Net engineers, QA, graphic designer.

Spac3

SaaS, B2B, AI

Construction 3D reality data

analysis, management, and comparison.

Summary

The web-based tool, that compares BIM and CAD to 'as-built' scans. As a Senior Product Designer, I've designed the product foundation, and made a solid contribution to reducing user interaction cost.

Team

Me, 2 Back End and 1 Front End engineers, Tech Lead, Product owner, QA.

Cross-platform, SaaS

White-label SaaS solutions
for HORECA in Denmark.

Summary

Being Design Manager, I led a team of 5 designers over 4 white-label products. Designed process that helped to reduce cost of brand adaptation by 60%.

Team

Me, 5 UX/UI engineers, Product owner, 3 FE and 2 BE Engineers, QA.