Racing Events Discovery App for US Auto Club

Racing Events Discovery App for US Auto Club

Racing Events Discovery App for US Auto Club

My Role

Information Architecture. User Flow. UI design.

The purchasing and usage of tickets for racing events posed a significant challenge for users due to the high interaction cost on third-party websites with poor usability.

The purchasing and usage of tickets for racing events posed a significant challenge for users due to the high interaction cost on third-party websites with poor usability.

The purchasing and usage of tickets for racing events posed a significant challenge for users due to the high interaction cost on third-party websites with poor usability.

Additionally, tickets were sent via email, causing frustration for users who had to search through numerous emails for their tickets at the entrance.

Users who downloaded their tickets immediately faced difficulties storing them.

To address the mentioned friction points for frequent visitors - a mobile app was considered, bringing smooth user flow that covers each aspect of initial usability issues.

To address the mentioned friction points for frequent visitors - a mobile app was considered, bringing smooth user flow that covers each aspect of initial usability issues.

To address the mentioned friction points for frequent visitors - a mobile app was considered, bringing smooth user flow that covers each aspect of initial usability issues.

The app should allow users to easily find events, purchase tickets directly within the app, and store them in one convenient location.

The app also sends push reminders a few hours before the event starts, providing users with lock screen access to their tickets at the entrance.